Not surprisingly, as two partners (a visionary and an integrator, each with balanced right- and left-brains), we had many, multi-faceted reasons. Since we took the time to guide ourselves through our own branding method, we (eventually!) gained clarity and had a firm answer to the question. Here is the “short” version.
Jeffri here. I grew up with a serial entrepreneur for a father. Small business (after small business, after small business) was our life and lifestyle. It gave us scheduling freedom, allowing my parents to attend all of my various activities and performances and my brother’s athletic events. Those businesses also provided my first job(s)! But it was more: The hustle. The endless learning. The next big thing. Every day was new and different. I saw the motivation that came from innovating, providing consistently solid service, customer feedback and satisfaction, and different approaches to promotion…I learned that business was driven by passion. And I learned that it takes both a hot spark and a slow burn to sustain brand impact and therefore business growth. It is my intent to ensure we provide both!
Bud here. I AM a serial entrepreneur. Every one of my businesses (and most of my jobs) has allowed me to create. From comedy shows to manufacturing and from bars to zoos, I have had a hand in designing something impactful for my clients, whether it was a logo or a video, a business card or a poster. The satisfaction and rush from doing that never fade. I love my job. I love what I do every day. This is my passion and if I know anything, it’s this: Your passion is your fuel. With fuel, your brand continues to burn. It glows.
While we contemplated our drive to do this thing and reflected on our past life experiences and what has worked (or has not worked) for clients and case studies alike, we decided that creating and defining your business is only the beginning. It could be just like a lit match…without fuel, it burns out quickly and is gone. The fuel is the passion behind the business and the brand. The initial spark then becomes the blaze that sets your brand on fire.