Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results.

“If your internal treatment of your ideal customer…is just as consistent and strong as the brand you developed in the beginning…and your heart and your head are still in it, creating the habits to carry that through…those are the businesses that succeed.” Topics Discussed in this Episode:

Three elements contribute to small business brand success

  1. Your heart (passion)
  2. Your head (commitment)
  3. Your habits (action)

Communicate each of these elements to your customers and your team:

  • In-person
  • External promotion
  • Internal education

Resources Discussed in this Episode:

Other Resources:

Episode 4 – Small Business Brand Success

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