Brand Badasses Podcast, Bud, Jeffri-Lynn

#8 – Logo Logic

November 6, 2018, Author: Blaze Experts

Your freakin' logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#7 – Paint the Picture. Then Tell the Story.

October 16, 2018, Author: Blaze Experts

Even your words should paint a picture in your dream customer's mind's eye. What story is your brand telling? "Some businesses miss their style because they are grounded in stereotypes." Topics Discussed in this Episode: The Picture:A cohesive look that [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#6 – When is it Time for a Brand Refresh?

October 11, 2018, Author: Blaze Experts

Brand can be like last year's outfit. Try it on and see if it fits. Some styles are timeless while others are trendy. When looking at your brand inside and out—from its design identity to its message—has it evolved with [...]

360º Brand Engagement, Brand Badasses Podcast, Bud, Efficiency & Effectiveness, Jeffri-Lynn

#5 – Are You a Machine?

October 9, 2018, Author: Blaze Experts

When you first embark on building your business, you don't stop until you drop. Driven by passion, you resemble the energizer bunny…going and going and going. Is burnout knocking on your door?  Do you know when to say when? How [...]

Brand Badassery, Brand Badasses Podcast, Bud, Jeffri-Lynn

#4 – Small Business Brand Success

October 4, 2018, Author: Blaze Experts

Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results. "If your internal treatment of your ideal [...]

360º Brand Engagement, Brand Badasses, Brand Badasses Podcast

#3 – Positioning Association

October 2, 2018, Author: Blaze Experts

Blaze uses positioning association to help you clarify the look and feel of your brand as part of the Blaze Method of 360º Brand Engagement. Positioning Association helps you step away from your brand and get clarity by looking at [...]

Brand Badasses Podcast, Creative Execution, Spark

#2 – Spark Creativity

October 2, 2018, Author: Blaze Experts

Bud and Jeffri-Lynn are talking about getting unstuck when inspiration is reluctant to strike. How do you access your creative mind, jumpstart, and get the ideas flowing? Here are 9 Ways to Spark Creativity. Topics Discussed in this Episode: Creativity [...]

360º Brand Engagement, Brand Badassery, Brand Badasses Podcast, Bud, Jeffri-Lynn

#1 – Why Blaze?

October 2, 2018, Author: Blaze Experts

Blaze Experts, Bud and Jeffri-Lynn, put themselves through the same process they follow with all of their branding clients to achieve brand clarity and define their mission, vision, values, personality, style and messaging. Why Blaze? Find out in this episode. [...]

Blog, Brand Badassery, Jeffri-Lynn, Spark

Small business brand success

September 25, 2018, Author: Jeffri-Lynn Campbell

Small Business Brand Success Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. [...]

Blog, Creative Execution, Jeffri-Lynn, Spark

Where your best ideas come from

August 23, 2018, Author: Jeffri-Lynn Campbell

The Art and Science of Creativity It doesn't matter if you are labeled right-brained or left. We are all creative! Some of us have built the muscle more than others and some may have been just "born with it." Regardless [...]