Resources
Do you have Four I’s?
Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over and over again to get you to really...
#8 – Logo Logic
Your freakin' logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a professional to design one with you (or for you),...
#7 – Paint the Picture. Then Tell the Story.
Even your words should paint a picture in your dream customer's mind's eye. What story is your brand telling? Topics Discussed in this Episode: The Picture:A cohesive look that appeals to your dream client and evokes the emotion you want your customer to experience....
#6 – When is it Time for a Brand Refresh?
Brand can be like last year's outfit. Try it on and see if it fits. Some styles are timeless while others are trendy. When looking at your brand inside and out—from its design identity to its message—has it evolved with you? Here's a look at the elements and how they...
#5 – Are You a Machine?
When you first embark on building your business, you don't stop until you drop. Driven by passion, you resemble the energizer bunny…going and going and going. Is burnout knocking on your door? Do you know when to say when? How can you recharge and rediscover that...
#4 – Small Business Brand Success
Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results. "If your internal treatment of your ideal customer…is just as consistent and...
#3 – Positioning Association
Blaze uses positioning association to help you clarify the look and feel of your brand as part of the Blaze Method of 360º Brand Engagement. Positioning Association helps you step away from your brand and get clarity by looking at your business from all angles. You...
#2 – Spark Creativity
Bud and Jeffri-Lynn are talking about getting unstuck when inspiration is reluctant to strike. How do you access your creative mind, jumpstart, and get the ideas flowing? Here are 9 Ways to Spark Creativity. Topics Discussed in this Episode: Creativity Takes Time:...
#1 – Why Blaze?
Blaze Experts, Bud and Jeffri-Lynn, put themselves through the same process they follow with all of their branding clients to achieve brand clarity and define their mission, vision, values, personality, style and messaging. Why Blaze? Find out in this episode. Topics...
Small business brand success
Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. As a small business...
Where your best ideas come from
It doesn't matter if you are labeled right-brained or left. We are all creative! Some of us have built the muscle more than others and some may have been just "born with it." Regardless we all love it when we have those Lightbulb moments of inspiration Eureka moments...
Numbers don’t talk. They scream.
How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too many, I'll bet! "Brand isn't even measurable," they say. "Beauty is in the eye...
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