Why should you invest in your brand? How do you even know if it's working? How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say [...]
One of the first questions we were asked when we decided to embark on this entrepreneurial journey was, "Why are you naming your firm 'Blaze'?" Not surprisingly, as two partners (a visionary and an integrator, each with balanced right- and [...]