Your brand (said your way) doesn’t always resonate with your audience. How do you make sure you know WHAT to say and even more importantly, HOW to say it? Whether you are crafting communication for a marketing channel, your website, a video, or an in-person meeting, you need to be sure the people receiving your communication understand it the way you intend. The right language, words, voice, and tone can ensure your audience really hears you…even if they aren’t actively listening!
Three learning objectives:
- Learn not only what makes you special, but which of your qualities will appeal to your target audience.
- Present yourself confidently, based on the competence you bring to your craft, your industry, and your customers.
- Learn why someone would choose you over your closest competitor.