Blog
Can AI Design Your Logo? Sort of… But Not Really.
AI Logos Can Look Clever, But They Fall Flat AI logo design is everywhere right now, and on the surface, it can look clever. But just because AI can generate shapes and symbols doesn’t mean it can create a logo that truly reflects your brand. The results often fall...
AI Can’t Replace Creative Strategy
Don’t expect human innovation from artificial intelligence. AI Can’t Replace Creative Strategy We love a good tool, especially if it makes our jobs easier and more efficient. BUT let’s cut through the fluff and tell it like it is. Shocking coming from us, right?! AI...
Why Standing by Your Brand Values Is the Best Long-Term Strategy
Why brand values as a business strategy work even when it costs you something. Running a business comes with hard choices, and some of them will put your values to the test. Maybe your stakeholders are getting twitchy. Maybe revenue’s not vibing like it used to, and...
Using AI with Authenticity in Branding
AI is everywhere, and yes, it’s changing how we create, communicate, and connect. BUT (Yes, it’s big — I like big buts), the important thing to remember is that AI is just a tool. AI isn’t here to replace creativity. It’s here to support it because the real firepower...
5 Signs It’s Time for a Brand Refresh
Here’s the thing: If your marketing isn’t hitting the mark, it’s easy to think you need to run more ads, post more often, or jump on the latest trend. But sometimes, the problem isn’t your marketing—it could be that your brand’s spark has fizzled out. You might say,...
The Hard Truth About Why Your Brand’s Marketing Efforts Are Falling Flat
Like a captivating book, your brand needs more than just a stunning cover to spark success. Over the years, one undeniable truth has emerged: an aligned brand strategy (including your marketing!) is the matchstick to remarkable growth. Maya Angelou wisely said,...
Protect Your Brand by Owning Your Own Sh*t
Social media has been a wild ride lately—TikTok uncertainty, constant algorithm changes, and platforms tweaking (or completely removing) features overnight. If the past few months have taught us anything, it’s that you cannot rely solely on social media to keep your...
Top 10 Tips for Business Owners to Leverage LinkedIn in 2025
Ready to set your LinkedIn presence on fire in 2025? 🔥 If you’re a business marketing to other businesses aiming to build brand awareness, generate leads, or engage with a broader audience, LinkedIn is your match! Here are 10 hot tips to help you turn up the heat and...
Fire Up Your Brand Mall! Tips for Creating A Brand That Lasts
How do you set your brand on fire? Well, first of all, you got to start where you are. At Blaze Experts, we know the secret sauce to create a brand that doesn't just stand out but stands the test of time. How, you might ask? Let's talk about your brand mall. Starting...
Guest Appearance: Brand Building 101 for Naturopathic Doctors: A Deep Dive
Naturopathic Business Resources https://beacons.ai/naturopathicbusiness Jeffri-Lynn Campbell found her passion with her first byline at the age of 15. From strategy to tactics, Jeffri-Lynn loves all things dealing with brands, marketing strategy, graphics, aesthetic...
Numbers don’t talk. They scream.
"Why should you invest in your brand?" "How do you even know if it's working?" How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too...
Stand Out or Stand Aside! Brand Distinction vs Differentiation
Frustrated by a Lack of Dream Clients? Here's the Secret Sauce! It can be frustrating when you're not attracting your dream clients in droves! Especially when you’re hearing complaints about the inevitable summer slowdown, this year’s uncertainty and insecurity driven...
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