How do you set your brand on fire? Well, first of all, you got to start where you are. At Blaze Experts, we know the secret sauce to create a brand that doesn't just stand out but stands the test of time. How, you might ask? Let's talk about your brand mall. Starting...
"Why should you invest in your brand?" "How do you even know if it's working?" How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too...
Frustrated by a Lack of Dream Clients? Here's the Secret Sauce! It can be frustrating when you're not attracting your dream clients in droves! Especially when you’re hearing complaints about the inevitable summer slowdown, this year’s uncertainty and insecurity driven...
Once Upon a Design… Imagine walking into a room where every design element is perfectly placed – the colors, the layout, the fonts. It’s like stepping into a visual symphony. Now, imagine you’re the maestro behind it all. Sounds amazing, right?! Well, with a little...
Marketing, for the most part, is the Long Game. It is the farming part of what we here at Blaze refer to as the marketing mix: hunting, fishing and farming. The Hunt Hunting is comprised of outreach and sales conversations. This is the reward for building...
Testimonials are powerful tools for businesses, acting as real-life endorsements that can significantly influence potential customers' decisions. They offer social proof, showcasing the positive experiences of existing clients or customers. However, soliciting...
Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today's marketplace. Three months gives you time to test, measure, and...
Clearing the smoke - You know we're all about turning up the heat and setting your brand ablaze with success! BUT we also understand that navigating the world of business promotion can sometimes leave you wondering, "What difference does it make?". With Marketing,...
Business is like farming and the time is right for planting seeds. Now is the time to tend to your business like a farmer tends his crops! You know a successful business isn't built upon planting seeds just once. It's a process that is revised and repeated over and...
From Instagram to In-Person Appearances, your imagery says a lot about the work you do and whom you do it for. Your brand depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. Your...
We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when it comes to B2B marketing, too many of us leave out...
A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, and Awaken, and Act. All these are...
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