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Resources

How to Solicit and Respond to Testimonials (with examples)

How to Solicit and Respond to Testimonials (with examples)

Testimonials are powerful tools for businesses, acting as real-life endorsements that can significantly influence potential customers' decisions. They offer social proof, showcasing the positive experiences of existing clients or customers. However, soliciting...

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Insights for Your Next Website

Insights for Your Next Website

Are you gearing up for a new website? Exciting times lie ahead!  At Blaze, we're passionate about helping your brand shine online, and a big piece of that success is the teamwork between you and your web design crew. To ensure your website is burning with success,...

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13 Ways to Fire Up Your Marketing in 13 Days

13 Ways to Fire Up Your Marketing in 13 Days

Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today's marketplace. Three months gives you time to test, measure, and...

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There’s more to farming than just planting seeds…

There’s more to farming than just planting seeds…

Business is like farming and the time is right for planting seeds. Now is the time to tend to your business like a farmer tends his crops! You know a successful business isn't built upon planting seeds just once. It's a process that is revised and repeated over and...

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The Blaze Free Photo & Image Directory

The Blaze Free Photo & Image Directory

From Instagram to In-Person Appearances, your imagery says a lot about the work you do and whom you do it for. Your brand depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. Your...

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#12 – Our First Brand Badass

#12 – Our First Brand Badass

Ryan is a Business Solutions Manager and Team Lead for Ledgent Technology. He provides support to local Phoenix businesses and jobseekers, working to fulfill their employment needs and connect them with the best talent available. Half business support and half...

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#11 – Imagery & Photography

#11 – Imagery & Photography

Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do and who you do it for. It...

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Your Target Market isn’t an Avatar

Your Target Market isn’t an Avatar

We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when it comes to B2B marketing, too many of us leave out...

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Blaze Experts’ Branding Alphabet

Blaze Experts’ Branding Alphabet

A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, and Awaken, and Act. All these are...

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#10 – 360º Brand Engagement

#10 – 360º Brand Engagement

360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer's journey is determined by infusion of your brand throughout every interaction. External Impact Formula: How every...

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#9 – Design Identity: Choices: Colors & Fonts

#9 – Design Identity: Choices: Colors & Fonts

Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just "picking your favorites. "Top Color Usage in Marketing and Brand Identity: Blue means Business: Trustworthy, Dependable, Responsible,...

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