Blog, Spark, Strategic Marketing

There’s more to farming than just planting seeds…

March 19, 2020, Author: Jeffri-Lynn Campbell

Business is like farming and the time is right for planting seeds. Now is the time to tend to your business like a farmer tends his crops! You know a successful business isn’t built upon planting seeds just once. It’s […]

Blog, Jeffri-Lynn, Strategic Marketing

13 Ways to Fire Up Your Marketing in 13 Days

October 31, 2019, Author: Jeffri-Lynn Campbell

Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today’s marketplace. Three months gives you […]

Blog, Bud, Creative Execution, Spark

The Blaze Free Photo & Image Directory

February 4, 2019, Author: Blaze Experts

Your overall brand image is impacted by your imagery! From Instagram to In-Person Appearances, your imagery says a lot about the work you do and whom you do it for. Your brand depends on cohesion…not only in your messaging but [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#12 – Our First Brand Badass

January 22, 2019, Author: Blaze Experts

Ryan is a Business Solutions Manager and Team Lead for Ledgent Technology. He provides support to local Phoenix businesses and jobseekers, working to fulfill their employment needs and connect them with the best talent available. Half business support and half [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#11 – Imagery & Photography

January 8, 2019, Author: Blaze Experts

Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do [...]

Blog, Brand Badassery, Jeffri-Lynn, Strategic Marketing

Your Target Market isn’t an Avatar

January 8, 2019, Author: Jeffri-Lynn Campbell

Your avatar isn't real. We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when [...]

Blog, Brand Badassery, Jeffri-Lynn

Blaze Experts’ Branding Alphabet

January 2, 2019, Author: Jeffri-Lynn Campbell

The ABC's of Branding A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#10 – 360º Brand Engagement

December 18, 2018, Author: Blaze Experts

360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer's journey is determined by infusion of your brand throughout every interaction. "A well-designed brand that [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#9 – Design Identity: Choices: Colors & Fonts

November 27, 2018, Author: Blaze Experts

Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just "picking your favorites." "Colors…translate some sort of energy. If there is a particular energy that is important to your [...]

Blog, Brand Badassery, Jeffri-Lynn, Spark, Strategic Marketing

Do you have Four I’s?

November 19, 2018, Author: Jeffri-Lynn Campbell

Who are YOU? Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over [...]