13 Ways to Fire Up Your Marketing in 13 Days
Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today’s marketplace. Three months gives you […]
The Blaze Free Photo & Image Directory
Your overall brand image is impacted by your imagery! From Instagram to In-Person Appearances, your imagery says a lot about the work you do and whom you do it for. Your brand depends on cohesion…not only in your messaging but [...]
#12 – Our First Brand Badass
Ryan is a Business Solutions Manager and Team Lead for Ledgent Technology. He provides support to local Phoenix businesses and jobseekers, working to fulfill their employment needs and connect them with the best talent available. Half business support and half [...]
#11 – Imagery & Photography
Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do [...]
Your Target Market isn’t an Avatar
Your avatar isn't real. We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when [...]
Blaze Experts’ Branding Alphabet
The ABC's of Branding A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, [...]
#10 – 360º Brand Engagement
360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer's journey is determined by infusion of your brand throughout every interaction. "A well-designed brand that [...]
#9 – Design Identity: Choices: Colors & Fonts
Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just "picking your favorites." "Colors…translate some sort of energy. If there is a particular energy that is important to your [...]
Do you have Four I’s?
Who are YOU? Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over [...]
#8 – Logo Logic
Your freakin' logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a [...]
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