3 Things Killing Your Marketing

The 3 Things Killing Your Marketing and How to Bring It Back to Life 

We LOVE Halloween here at Blaze Experts! So anytime we get to use scary puns or funny Halloween pics, we do it. This year is no exception. Even though Halloween may only come around once a year (Boooo!), some marketing mistakes can haunt your business all year long.

Scary stuff!

Have no fear! You can fix most of these problems without burning your entire strategy to the ground and starting over.

So grab your flashlight! We’re heading into the marketing graveyard to uncover three things that could be killing your marketing, plus how to bring it back to life.

1. The Post and Ghost 

Are you publishing your social media content and disappearing afterward? That’s spooky!

Posting is only one part of social media. The whole point of being social is actually being… wait for it… social. So join the conversation, reply to your comments, answer questions on other people’s posts, and share posts when it makes sense.

And no, dropping a 🔥emoji on twelve random FB posts five minutes before lunch does not count as a community engagement strategy!

If you keep posting and ghosting, eventually your audience stops looking for you.

Bring Your Social Media Engagement Back to Life

Think of posting as the beginning of the conversation instead of the end of the task.

Spend time actually interacting with the people, businesses, clients, partners, and communities you want your brand to be connected to. Respond when someone takes the time to comment, and bonus tip: use their name! Add something useful to conversations happening on other accounts.

That human interaction is part of your social media marketing strategy too. Your content gives people a reason to notice you, so your engagement should give them a reason to remember you.

2. Your Keywords Are Six Feet Under 

Keywords aren’t just for websites anymore. Social media profiles now come up in Google and AI search results. People are searching on social media more than ever as well, and they are NOT searching for hashtags (which are also dead, btw).

If your captions and bio never actually say what you do, you may be making yourself harder to find. You don’t need to cram twenty keywords into every caption, but write authentically and make sure you say what the photo is about, and even better if you include your business name and location every once in a while.

Social media is all algorithm-based, so give it a few clues about what you actually do.

Give Search Engines and People Something to Work With

This is where social media SEO starts to matter.

Look at your profile as someone who has never heard of your business. Can they tell what you do? Who you help? Where you are located, if location matters to your business?

Now look at your recent posts. If someone searched for the product, service, expertise, or problem you are talking about, would the words they are likely to search actually appear anywhere in your caption?

The goal is to naturally work relevant keywords into your social media content so people and search platforms have enough context to understand what your business is actually about. 

Bonus: this helps the algorithm too!

3. The AI Apocalypse Has Arrived 

We love a good AI tool, but feeds are filling up with the same over-detailed, paintbrush designs and pale content that forgot they have a brand and brand style guide in place for a reason.

People are getting really good at spotting them, and they are not happy about it.

You didn’t spend all your time and money on your branding and marketing to look (and sound) like everyone else. Sure, the images are fun to plan around, but actual people, personality, and behind-the-scenes moments can do a lot more for your brand.

Use AI Without Burying Your Brand

AI can absolutely have a place in your marketing. The trick is making sure the tool works for your brand instead of making it do all the work.

Your colors, fonts, photography, graphics, language, personality, and overall style are what help someone recognize your business before they even see your name.

Mix in photos of your team. Show your work. Share the weird behind-the-scenes moment. Let people hear your actual opinion and what makes you unique. Use custom graphics that follow your brand standards. And when you do use AI-generated images (sparingly), make sure it’s relevant and give the chat enough creative direction that they still feel connected to everything else you are putting into the world.

The goal is a recognizable brand, not a feed that looks like it came free with the same prompt pack everyone else bought.

How to Fix the Marketing Mistakes Haunting Your Brand

Are any of these marketing mistakes killing your brand?

Look at how you are showing up online and see if you still look and sound like you. If not, we may know a few resurrection spells.

Start with a quick marketing and brand check. Blow the dust off your brand book, marketing plan, and target market research. Do you still use your brand fonts, colors, and your brand voice to speak to and attract your ideal client?   

Look at your last several social media posts. Read your website copy. Check your bio. Search your own business. Look at your graphics next to each other.

Do they feel connected and explain what you actually do? Do they position you the way you want to be perceived? Are you talking with your audience or mostly talking at them? Could someone recognize your business without seeing the logo?

Marketing mistakes can add up until people no longer know what your brand is or who it’s for. But a small course correction now can help your brand, content, and marketing strategy work together instead of acting like ghosts who have no idea what house they are supposed to haunt. 

Can your brand use a little marketing resurrection? Blaze Experts can help bring it back to life!