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Blog, Brand Badassery, Jeffri-Lynn, Strategic Marketing

Your Target Market isn’t an Avatar

January 8, 2019, Author: Jeffri-Lynn Campbell

Your avatar isn't real. We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when [...]

Blog, Brand Badassery, Jeffri-Lynn, Spark, Strategic Marketing

Do you have Four I’s?

November 19, 2018, Author: Jeffri-Lynn Campbell

Who are YOU? Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over [...]

Blog, Efficiency & Effectiveness, Jeffri-Lynn, Spark, Strategic Marketing

Numbers don’t talk. They scream.

July 31, 2018, Author: Jeffri-Lynn Campbell

Why should you invest in your brand? How do you even know if it's working? How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say [...]