Clearing the smoke - You know we're all about turning up the heat and setting your brand ablaze with success! BUT we also understand that navigating the world of business promotion can sometimes leave you wondering, "What difference does it make?". With Marketing,...
There’s more to farming than just planting seeds…
Business is like farming and the time is right for planting seeds. Now is the time to tend to your business like a farmer tends his crops! You know a successful business isn't built upon planting seeds just once. It's a process that is revised and repeated over and...
Your Target Market isn’t an Avatar
We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when it comes to B2B marketing, too many of us leave out...
Do you have Four I’s?
Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over and over again to get you to really...
Numbers don’t talk. They scream.
How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too many, I'll bet! "Brand isn't even measurable," they say. "Beauty is in the eye...
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