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Strategic Marketing

How to Solicit and Respond to Testimonials (with examples)

How to Solicit and Respond to Testimonials (with examples)

Testimonials are powerful tools for businesses, acting as real-life endorsements that can significantly influence potential customers' decisions. They offer social proof, showcasing the positive experiences of existing clients or customers. However, soliciting...

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13 Ways to Fire Up Your Marketing in 13 Days

13 Ways to Fire Up Your Marketing in 13 Days

Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today's marketplace. Three months gives you time to test, measure, and...

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There’s more to farming than just planting seeds…

There’s more to farming than just planting seeds…

Business is like farming and the time is right for planting seeds. Now is the time to tend to your business like a farmer tends his crops! You know a successful business isn't built upon planting seeds just once. It's a process that is revised and repeated over and...

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Your Target Market isn’t an Avatar

Your Target Market isn’t an Avatar

We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when it comes to B2B marketing, too many of us leave out...

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Do you have Four I’s?

Do you have Four I’s?

Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over and over again to get you to really...

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Numbers don’t talk. They scream.

Numbers don’t talk. They scream.

How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too many, I'll bet! "Brand isn't even measurable," they say. "Beauty is in the eye...

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9830 S 51st Street, Suite B-101
Phoenix, AZ 85044

Phone

480-808-0330

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Phone

941-646-8031

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