13 Ways to Fire Up Your Marketing in 13 Days
Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today’s marketplace. Three months gives you […]
The Blaze Free Photo & Image Directory
Your overall brand image is impacted by your imagery! From Instagram to In-Person Appearances, your imagery says a lot about the work you do and whom you do it for. Your brand depends on cohesion…not only in your messaging but [...]
Your Target Market isn’t an Avatar
Your avatar isn't real. We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when [...]
Blaze Experts’ Branding Alphabet
The ABC's of Branding A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, [...]
Do you have Four I’s?
Who are YOU? Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over [...]
Small business brand success
Small Business Brand Success Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. [...]
Where your best ideas come from
The Art and Science of Creativity It doesn't matter if you are labeled right-brained or left. We are all creative! Some of us have built the muscle more than others and some may have been just "born with it." Regardless [...]
Numbers don’t talk. They scream.
Why should you invest in your brand? How do you even know if it's working? How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say [...]
Why Blaze?
One of the first questions we were asked when we decided to embark on this entrepreneurial journey was, "Why are you naming your firm 'Blaze'?" Not surprisingly, as two partners (a visionary and an integrator, each with balanced right- and [...]
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