Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today's marketplace. Three months gives you time to test, measure, and...
Clearing the smoke - You know we're all about turning up the heat and setting your brand ablaze with success! BUT we also understand that navigating the world of business promotion can sometimes leave you wondering, "What difference does it make?". With Marketing,...
Business is like farming and the time is right for planting seeds. Now is the time to tend to your business like a farmer tends his crops! You know a successful business isn't built upon planting seeds just once. It's a process that is revised and repeated over and...
From Instagram to In-Person Appearances, your imagery says a lot about the work you do and whom you do it for. Your brand depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. Your...
We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when it comes to B2B marketing, too many of us leave out...
A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, and Awaken, and Act. All these are...
Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over and over again to get you to really...
Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. As a small business...
It doesn't matter if you are labeled right-brained or left. We are all creative! Some of us have built the muscle more than others and some may have been just "born with it." Regardless we all love it when we have those Lightbulb moments of inspiration Eureka moments...
How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too many, I'll bet! "Brand isn't even measurable," they say. "Beauty is in the eye...
Not surprisingly, as two partners (a visionary and an integrator, each with balanced right- and left-brains), we had many, multi-faceted reasons. Since we took the time to guide ourselves through our own branding method, we (eventually!) gained clarity and had a firm...
We have offices in Phoenix, AZ & Venice, FL and serve customers worldwide.
9830 S 51st Street, Suite B-101
Phoenix, AZ 85044
480-808-0330
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