by Jeffri-Lynn Campbell | Jan 2, 2026 | Blog
If your marketing isn’t hitting the mark, it’s easy to think you need to run more ads, post more often, or jump on the latest trend. But sometimes, the problem isn’t your marketing. It could be that your brand’s spark has fizzled out, and you need a brand refresh. ...
by Jeffri-Lynn Campbell | May 23, 2024 | Blog, Strategic Marketing
Marketing, for the most part, is the Long Game. It is the farming part of what we here at Blaze refer to as the marketing mix: hunting, fishing and farming. The Hunt Hunting is comprised of outreach and sales conversations. This is the reward for building...
by Marcia Branwen | Feb 12, 2024 | Blog, Strategic Marketing
Testimonials are powerful tools for businesses, acting as real-life endorsements that can significantly influence potential customers’ decisions. They offer social proof, showcasing the positive experiences of existing clients or customers. However, soliciting...
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