by Jeffri-Lynn Campbell | Oct 1, 2023 | Blog, Jeffri-Lynn, Strategic Marketing
Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today’s marketplace. Three months gives you time to test, measure, and...
by Jeffri-Lynn Campbell | Mar 19, 2020 | Blog, Spark, Strategic Marketing
Business is like farming and the time is right for planting seeds. Now is the time to tend to your business like a farmer tends his crops! You know a successful business isn’t built upon planting seeds just once. It’s a process that is revised and repeated...
by Jeffri-Lynn Campbell | Jan 8, 2019 | Blog, Brand Badassery, Jeffri-Lynn, Strategic Marketing
We’ve heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it’s frightening) and yet, when it comes to B2B marketing, too many of us...
by Jeffri-Lynn Campbell | Jan 2, 2019 | Blog, Brand Badassery, Jeffri-Lynn
A-B-C-D-E-F-G…H-I-J-K-LMNOP…Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC’s, Just for Branding, you will see… A is for Awareness to get yourself known. This is not something you do on your own. It’s also for Attraction, and Awaken, and...
by Jeffri-Lynn Campbell | Nov 19, 2018 | Blog, Brand Badassery, Jeffri-Lynn, Spark, Strategic Marketing
Remember the caterpillar from Alice in Wonderland? (That’s me playing him in my high school play.) The caterpillar was always asking, “Who are YOU?” And even when the question was answered, he would ask the same question over and over again to get...
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