Blog, Spark, Strategic Marketing

There’s more to farming than just planting seeds…

March 19, 2020, Author: Jeffri-Lynn Campbell

Business is like farming and the time is right for planting seeds. Now is the time to tend to your business like a farmer tends his crops! You know a successful business isn’t built upon planting seeds just once. It’s […]

Blog, Jeffri-Lynn, Strategic Marketing

13 Ways to Fire Up Your Marketing in 13 Days

October 31, 2019, Author: Jeffri-Lynn Campbell

Plan your marketing Build a marketing plan for the next quarter versus trying to plan out the whole year at once. 13 weeks gives you an optimal window as things change so quickly in today’s marketplace. Three months gives you […]

Blog, Brand Badassery, Jeffri-Lynn, Strategic Marketing

Your Target Market isn’t an Avatar

January 8, 2019, Author: Jeffri-Lynn Campbell

Your avatar isn't real. We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when [...]

Blog, Brand Badassery, Jeffri-Lynn

Blaze Experts’ Branding Alphabet

January 2, 2019, Author: Jeffri-Lynn Campbell

The ABC's of Branding A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, [...]

Blog, Brand Badassery, Jeffri-Lynn, Spark, Strategic Marketing

Do you have Four I’s?

November 19, 2018, Author: Jeffri-Lynn Campbell

Who are YOU? Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over [...]

Blog, Brand Badassery, Jeffri-Lynn, Spark

Small business brand success

September 25, 2018, Author: Jeffri-Lynn Campbell

Small Business Brand Success Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. [...]

Blog, Creative Execution, Jeffri-Lynn, Spark

Where your best ideas come from

August 23, 2018, Author: Jeffri-Lynn Campbell

The Art and Science of Creativity It doesn't matter if you are labeled right-brained or left. We are all creative! Some of us have built the muscle more than others and some may have been just "born with it." Regardless [...]

Blog, Efficiency & Effectiveness, Jeffri-Lynn, Spark, Strategic Marketing

Numbers don’t talk. They scream.

July 31, 2018, Author: Jeffri-Lynn Campbell

Why should you invest in your brand? How do you even know if it's working? How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say [...]