by Marcia Branwen | Mar 5, 2026 | Blog
Branding and Social Media When it comes to branding and social media, there is often confusion about who does what. If you want your social media to really work for you, no one else can do it without you. Your marketing agency, your branding team, and yes, even the...
by Blaze Experts | Feb 15, 2026 | Blog
Why a Brand Messaging Strategy Matters More Than Your Logo Even after years in branding, I still hear a familiar question from small business owners and entrepreneurs: “Isn’t a brand just my logo?” Let’s clear that up with a little Messaging Magic and a clear brand...
by Blaze Experts | Jan 28, 2026 | Blog
Does Your Brand Match Your Brilliance? Brand messaging isn’t converting for many small businesses, even when the service, experience, and passion are all there. If you are a small business owner, chances are you’re good at what you do. Like, really good. You’ve put in...
by Marcia Branwen | Feb 12, 2024 | Blog, Strategic Marketing
Testimonials are powerful tools for businesses, acting as real-life endorsements that can significantly influence potential customers’ decisions. They offer social proof, showcasing the positive experiences of existing clients or customers. However, soliciting...
by Jeffri-Lynn Campbell | Jan 8, 2019 | Blog, Brand Badassery, Jeffri-Lynn, Strategic Marketing
We’ve heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it’s frightening) and yet, when it comes to B2B marketing, too many of us...
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