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Blog, Brand Badassery, Jeffri-Lynn, Strategic Marketing

Your Target Market isn’t an Avatar

January 8, 2019, Author: Jeffri-Lynn Campbell

Your avatar isn't real. We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when [...]

Blog, Brand Badassery, Jeffri-Lynn

Blaze Experts’ Branding Alphabet

January 2, 2019, Author: Jeffri-Lynn Campbell

The ABC's of Branding A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, [...]

Blog, Brand Badassery, Jeffri-Lynn, Spark, Strategic Marketing

Do you have Four I’s?

November 19, 2018, Author: Jeffri-Lynn Campbell

Who are YOU? Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over [...]

Brand Badassery, Brand Badasses Podcast, Bud, Jeffri-Lynn

#4 – Small Business Brand Success

October 4, 2018, Author: Blaze Experts

Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results. "If your internal treatment of your ideal [...]

360º Brand Engagement, Brand Badasses, Brand Badasses Podcast

#3 – Positioning Association

October 2, 2018, Author: Blaze Experts

Blaze uses positioning association to help you clarify the look and feel of your brand as part of the Blaze Method of 360º Brand Engagement. Positioning Association helps you step away from your brand and get clarity by looking at [...]

360º Brand Engagement, Brand Badassery, Brand Badasses Podcast, Bud, Jeffri-Lynn

#1 – Why Blaze?

October 2, 2018, Author: Blaze Experts

Blaze Experts, Bud and Jeffri-Lynn, put themselves through the same process they follow with all of their branding clients to achieve brand clarity and define their mission, vision, values, personality, style and messaging. Why Blaze? Find out in this episode. [...]

Blog, Brand Badassery, Jeffri-Lynn, Spark

Small business brand success

September 25, 2018, Author: Jeffri-Lynn Campbell

Small Business Brand Success Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. [...]

Blog, Brand Badassery, Bud, Jeffri-Lynn

Why Blaze?

July 23, 2018, Author: Blaze Experts

One of the first questions we were asked when we decided to embark on this entrepreneurial journey was, "Why are you naming your firm 'Blaze'?" Not surprisingly, as two partners (a visionary and an integrator, each with balanced right- and [...]