How do you set your brand on fire? Well, first of all, you got to start where you are. At Blaze Experts, we know the secret sauce to create a brand that doesn't just stand out but stands the test of time. How, you might ask? Let's talk about your brand mall. Starting...
"Why should you invest in your brand?" "How do you even know if it's working?" How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too...
Frustrated by a Lack of Dream Clients? Here's the Secret Sauce! It can be frustrating when you're not attracting your dream clients in droves! Especially when you’re hearing complaints about the inevitable summer slowdown, this year’s uncertainty and insecurity driven...
We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when it comes to B2B marketing, too many of us leave out...
A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, and Awaken, and Act. All these are...
Remember the caterpillar from Alice in Wonderland? (That's me playing him in my high school play.) The caterpillar was always asking, "Who are YOU?" And even when the question was answered, he would ask the same question over and over again to get you to really...
Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results. "If your internal treatment of your ideal customer…is just as consistent and...
Blaze uses positioning association to help you clarify the look and feel of your brand as part of the Blaze Method of 360º Brand Engagement. Positioning Association helps you step away from your brand and get clarity by looking at your business from all angles. You...
Blaze Experts, Bud and Jeffri-Lynn, put themselves through the same process they follow with all of their branding clients to achieve brand clarity and define their mission, vision, values, personality, style and messaging. Why Blaze? Find out in this episode. Topics...
Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. As a small business...
Not surprisingly, as two partners (a visionary and an integrator, each with balanced right- and left-brains), we had many, multi-faceted reasons. Since we took the time to guide ourselves through our own branding method, we (eventually!) gained clarity and had a firm...
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9830 S 51st Street, Suite B-101
Phoenix, AZ 85044
480-808-0330
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Venice, FL 34285
941-646-8031
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