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#12 – Our First Brand Badass

Ryan is a Business Solutions Manager and Team Lead for Ledgent Technology. He provides support to local Phoenix businesses and jobseekers, working to fulfill their employment needs and connect them with the best talent available. Half business support and half...

#11 – Imagery & Photography

Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do and who you do it for. It...

Blaze Experts’ Branding Alphabet

A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, and Awaken, and Act. All these are...

#10 – 360º Brand Engagement

360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer's journey is determined by infusion of your brand throughout every interaction. External Impact Formula: How every...

#8 – Logo Logic

Your freakin' logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a professional to design one with you (or for you),...

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