#11 – Imagery & Photography

Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do and who you do it for. It positions you, so it is important! The 4 I’s: Image, Influence, Impact, Income

Where you use photos

• Website (Rotator/Slider, Blog Posts, Hero Images on Pages, Backgrounds, Paralax Backgrounds, Etc.
• Social Media
• Emails
• POP
• Video SlideShow
• Posters
• Brochures
• Business Cards when applicable
• Individual products under the brand umbrella
• Advertising
• Thumbnails: all aspects

When to hire a professional photographer

• For your business
  • Subtle things you can do
• For you
  • Letting your personality shine through
• What to look for

CANDID VS. POSED VS. ACTION

• Execution: Brand photos of Amber Ehrlich, Tidy Bungalow (action shots on Amber’s IG) Follow @thetidybungalow on Instagram

DIY Photography
Budgetary Restriction

FRAMING

• For use in promotion (leaving room for text overlay)
• Headshots
• Entry points

iPhone – portrait vs. landscape
Use of selfies – when and when not to
DSLR – Higher end camera (how to use your DSLR Cheat Sheet)Ideas about Photoshopping:

• No
• Still no

Trending Now:
Current Trend to cut off the top of the head
Remove.BG

Stock Photography
Firms say “only proprietary photos” we’re ok with stock, just as long as it doesn’t look like stock “thumbs up guy”  – good stock is a cost-effective and viable alternative

Other Resources
Free: Unsplash, Pexels
Paid: Adobe Stock because of pricing and value and ShutterstockClick the thumbnail to DOWNLOAD the PDF resource full of links to many FREE online stock photo, photography and imagery websites!