Brand Badasses Podcast, Bud, Jeffri-Lynn

#12 – Our First Brand Badass

January 22, 2019, Author: Blaze Experts

Ryan is a Business Solutions Manager and Team Lead for Ledgent Technology. He provides support to local Phoenix businesses and jobseekers, working to fulfill their employment needs and connect them with the best talent available. Half business support and half [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#11 – Imagery & Photography

January 8, 2019, Author: Blaze Experts

Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#10 – 360º Brand Engagement

December 18, 2018, Author: Blaze Experts

360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer's journey is determined by infusion of your brand throughout every interaction. "A well-designed brand that [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#9 – Design Identity: Choices: Colors & Fonts

November 27, 2018, Author: Blaze Experts

Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just "picking your favorites." "Colors…translate some sort of energy. If there is a particular energy that is important to your [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#8 – Logo Logic

November 6, 2018, Author: Blaze Experts

Your freakin' logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#7 – Paint the Picture. Then Tell the Story.

October 16, 2018, Author: Blaze Experts

Even your words should paint a picture in your dream customer's mind's eye. What story is your brand telling? "Some businesses miss their style because they are grounded in stereotypes." Topics Discussed in this Episode: The Picture:A cohesive look that [...]

Brand Badasses Podcast, Bud, Jeffri-Lynn

#6 – When is it Time for a Brand Refresh?

October 11, 2018, Author: Blaze Experts

Brand can be like last year's outfit. Try it on and see if it fits. Some styles are timeless while others are trendy. When looking at your brand inside and out—from its design identity to its message—has it evolved with [...]

360º Brand Engagement, Brand Badasses Podcast, Bud, Efficiency & Effectiveness, Jeffri-Lynn

#5 – Are You a Machine?

October 9, 2018, Author: Blaze Experts

When you first embark on building your business, you don't stop until you drop. Driven by passion, you resemble the energizer bunny…going and going and going. Is burnout knocking on your door?  Do you know when to say when? How [...]

Brand Badassery, Brand Badasses Podcast, Bud, Jeffri-Lynn

#4 – Small Business Brand Success

October 4, 2018, Author: Blaze Experts

Your heart and your head determine your business (and brand) direction. If you force yourself to take action and do the work, behaviors will change and you will begin to see the results. "If your internal treatment of your ideal [...]

360º Brand Engagement, Brand Badasses, Brand Badasses Podcast

#3 – Positioning Association

October 2, 2018, Author: Blaze Experts

Blaze uses positioning association to help you clarify the look and feel of your brand as part of the Blaze Method of 360º Brand Engagement. Positioning Association helps you step away from your brand and get clarity by looking at [...]