by Jeffri-Lynn Campbell | Sep 25, 2018 | Blog, Brand Badassery, Jeffri-Lynn, Spark
Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. As a small business...
by Jeffri-Lynn Campbell | Aug 23, 2018 | Blog, Creative Execution, Jeffri-Lynn, Spark
It doesn’t matter if you are labeled right-brained or left. We are all creative! Some of us have built the muscle more than others and some may have been just “born with it.” Regardless we all love it when we have those Lightbulb moments of...
by Jeffri-Lynn Campbell | Jul 31, 2018 | Blog, Efficiency & Effectiveness, Jeffri-Lynn, Spark, Strategic Marketing
How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too many, I’ll bet! “Brand isn’t even measurable,” they say....