by Jeffri-Lynn Campbell | Jul 16, 2025 | Blog, Creative Execution, Strategic Marketing
Don’t expect human innovation from artificial intelligence. AI Can’t Replace Creative Strategy We love a good tool, especially if it makes our jobs easier and more efficient. BUT let’s cut through the fluff and tell it like it is. Shocking coming from us, right?! AI...
by Jeffri-Lynn Campbell | May 29, 2025 | Blog
Why brand values as a business strategy work even when it costs you something. Running a business comes with hard choices, and some of them will put your values to the test. Maybe your stakeholders are getting twitchy. Maybe revenue’s not vibing like it used to, and...
by Jeffri-Lynn Campbell | Jan 2, 2019 | Blog, Brand Badassery, Jeffri-Lynn
A-B-C-D-E-F-G…H-I-J-K-LMNOP…Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC’s, Just for Branding, you will see… A is for Awareness to get yourself known. This is not something you do on your own. It’s also for Attraction, and Awaken, and...
by Jeffri-Lynn Campbell | Sep 25, 2018 | Blog, Brand Badassery, Jeffri-Lynn, Spark
Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. As a small business...
by Blaze Experts | Jul 23, 2018 | Blog, Brand Badassery, Bud, Jeffri-Lynn
Not surprisingly, as two partners (a visionary and an integrator, each with balanced right- and left-brains), we had many, multi-faceted reasons. Since we took the time to guide ourselves through our own branding method, we (eventually!) gained clarity and had a firm...
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