by Jeffri-Lynn Campbell | Dec 18, 2018 | Brand Badasses Podcast, Bud, Jeffri-Lynn
360º brand goes beyond your external image and reputation. It looks at the internal impact of the brand, too. From greeting to goodbye, your customer’s journey is determined by infusion of your brand throughout every interaction. External Impact Formula: How...
by Jeffri-Lynn Campbell | Nov 27, 2018 | Brand Badasses Podcast, Bud, Jeffri-Lynn
Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just “picking your favorites. “Top Color Usage in Marketing and Brand Identity: Blue means Business: Trustworthy, Dependable,...
by Jeffri-Lynn Campbell | Nov 19, 2018 | Blog, Brand Badassery, Jeffri-Lynn, Spark, Strategic Marketing
Remember the caterpillar from Alice in Wonderland? (That’s me playing him in my high school play.) The caterpillar was always asking, “Who are YOU?” And even when the question was answered, he would ask the same question over and over again to get...
by Jeffri-Lynn Campbell | Nov 6, 2018 | Brand Badasses Podcast, Bud, Jeffri-Lynn
Your freakin’ logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a professional to design one with you (or for...
by Jeffri-Lynn Campbell | Oct 16, 2018 | Brand Badasses Podcast, Bud, Jeffri-Lynn
Even your words should paint a picture in your dream customer’s mind’s eye. What story is your brand telling? Topics Discussed in this Episode: The Picture:A cohesive look that appeals to your dream client and evokes the emotion you want your customer to...
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