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Blog, Brand Badassery, Jeffri-Lynn, Strategic Marketing

Your Target Market isn’t an Avatar

January 8, 2019, Author: Jeffri-Lynn Campbell

Your avatar isn't real. We've heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it's frightening) and yet, when [...]

Blog, Brand Badassery, Jeffri-Lynn

Blaze Experts’ Branding Alphabet

January 2, 2019, Author: Jeffri-Lynn Campbell

The ABC's of Branding A-B-C-D-E-F-G...H-I-J-K-LMNOP...Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC's, Just for Branding, you will see... A is for Awareness to get yourself known. This is not something you do on your own. It's also for Attraction, [...]

Blog, Brand Badassery, Jeffri-Lynn, Spark

Small business brand success

September 25, 2018, Author: Jeffri-Lynn Campbell

Small Business Brand Success Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. [...]

Blog, Efficiency & Effectiveness, Jeffri-Lynn, Spark, Strategic Marketing

Numbers don’t talk. They scream.

July 31, 2018, Author: Jeffri-Lynn Campbell

Why should you invest in your brand? How do you even know if it's working? How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say [...]