by Blaze Experts | Feb 12, 2024 | Strategic Marketing
Testimonials are powerful tools for businesses, acting as real-life endorsements that can significantly influence potential customers’ decisions. They offer social proof, showcasing the positive experiences of existing clients or customers. However, soliciting...
by Jeffri-Lynn Campbell | Jan 8, 2019 | Blog, Brand Badassery, Jeffri-Lynn, Strategic Marketing
We’ve heard them called avatars. We read about personas. We talk ad nauseum about audiences, ideal clients, and targets. We know we need to get specific, narrow and deep (even though it’s frightening) and yet, when it comes to B2B marketing, too many of us...
by Jeffri-Lynn Campbell | Jan 2, 2019 | Blog, Brand Badassery, Jeffri-Lynn
A-B-C-D-E-F-G…H-I-J-K-LMNOP…Q-R-S, T-U-V, W-X, Y and Z Blaze has our own ABC’s, Just for Branding, you will see… A is for Awareness to get yourself known. This is not something you do on your own. It’s also for Attraction, and Awaken, and...
by Jeffri-Lynn Campbell | Sep 25, 2018 | Blog, Brand Badassery, Jeffri-Lynn, Spark
Your brand may well be your most valuable asset. It deserves your attention, consideration, and protection. Think of how you started your business: The passion. The drive. The sleepless nights. The excitement. The questions. The tireless pursuit. As a small business...
by Jeffri-Lynn Campbell | Jul 31, 2018 | Blog, Efficiency & Effectiveness, Jeffri-Lynn, Spark, Strategic Marketing
How many times have you seen an entrepreneur, a small business owner, a CEO, or a C-Level Executive shrug with a partial grimace and say those exact words? If you wear a marketing hat…too many, I’ll bet! “Brand isn’t even measurable,” they say....